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Does Sony or Apple give their products away free?

October 20, 2014
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It was a cold dark rainy night when a fleet of tractor trailers backed up to Sony’s and Apple’s warehouse and loaded up every computer. Then they put up a big ad everywhere that read – free computers – Sony and Apple were enraged. They demanded justice. Their warehouses had been robbed of it’s entire inventory.

Once upon a time, Sony and Apple and every other company on earth that offer digital streaming thought it would be a wonderful idea to break into every musician’s warehouse, load up all their music that had costs the musicians thousands of dollars to create, then put up a big sign and gave all the musicians inventory away.

Now ask yourself – what is the difference – giving away free computers or free music?  It is still an end product that has cost money to create that was stolen.

I have been in this business for over 3 decades and thought I have seen it all but I guess not. I have been in the music business most of my life. I was with a major label in the 80’s. I still am a writing and performing musician.

I got into digital distribution at its inception well over a decade ago. At first, no one paid any attention to digital music. Everyone wanted a cd. But after a few years into digital, it became a viable source of income for Indie artists.

For years I had a good digital income along with many other artists. I know many who made a good living off their digital sales. People hear an artists music on radio or it was promoted and bought a download.  No one ever asked my permission to allow my music to be streamed and given away. Or if I wanted to be paid $.000023 cents a listen. So what gave any of the services the right to stream my or anyone else’s music? I agreed to be digitally distributed and for my music to be sold – not to be streamed for free. Harvard Law calls streaming, “piracy”,  and it is just that.

How would Apple or Sony like it if someone other than them decided to give away free computers? They would scream like Banshees. It cost them money to manufacture those computers. Well it costs musician’s money to record their music. Then they try to sell us this misconception,  “Look at the exposure for your music”. The same applies to them give a few thousand computers away and “Look at the product exposure”.

I had heard rumors that the majors said that they welcomed streaming because it leveled the playing field for them. That indie artists were becoming a threat. Who gets the minute airplay royalties? Not the artists. Who’s making money? Not the artists.

What’s going to happen is no one will pay to record their music because it is just stolen from them anyhow. Then there will be no more new music. All because of greed and control. Once again the Indie artist is squashed making the poor musician poorer.

We must all band together as indie artists -together – we can make a difference.

 

Stephen Wrench

 

Artist News

Support Local Radio? Guest posts by Indie Artist, Earl Parker

September 19, 2014
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America used to be known for a lotta pretty cool things. Streamlined cars with super fins, a cheeseburger with everything on it, and rock & roll to name just a few. But those innovations have gone the way of the Dodo bird, they’ve fallen afoul of a corporate need to re-dress everything that was, in order to make it cheaper,and to give it mass appeal; which also happens to make most things produced here today (which are very few by the way) suck! I don’t care about cheeseburgers, and you can’t buy a 1965 Thunderbird convertible anymore unless you go for an original, which’ll probably set you back a couple of hundred thousand bucks. No my beef is with Rock & Roll.

In the 1950’s rock & roll was born from Blues, R & B, gospel, and country music, Elvis thought he was a country singer until some girls saw him swinging his hips and began screaming uncontrollably, and from that moment on the cat was out of the bag so to speak, and it would never be put back. Rock & roll began to evolve.

It used to be that you would record a song, press it to a 45 disc, and take it yourself to your local radio station and literally give it to the DJ. If he liked it he would play it, and his audience would respond, and if they responded en-masse you had a hit on your hands, and you could record more because people liked your stuff, it said something to them, resonated with them, meant something.

Sadly today this is no longer the case, most of those independent radio stations that were run by people who cared about music, have been swallowed up by corporations who need to sell advertising on the strength of their listenership. These companies in turn rely on record labels to supply them with product, and that product is rapidly becoming a mystifyingly over produced hodge podge of insanity that leaves everybody wondering what the hell happened to good songs you can tap your feet to, or get involved with. Well, luckily for us singer/songwriters our local radio stations have now gone global.

I make music because I love making music; I write songs that I want people to relate to; and I am happiest when I have an audience. I’ve tried promoting my music to American radio, and I have good success with independent stations that care about music, but I am shutout of the syndicated stations because their Nashville pop playlists don’t play well with really innovative country rock music.

But it’s okay cats and kittens, we have a friend over at www.musikandfilm.com, his name is Stephen Wrench, he’s a musician himself, and God help him, he cares. He cares enough to have made your local radio station one in Paris, or Budapest, or London, or for that matter in any town or village worldwide. And get this, every time you release a song the last one, or two, or three are still there. So if a DJ suddenly cottons onto your sound, he has other songs he can draw on, and you’ll be getting played. Of course convincing the audience is still your job, and now you’ll get to sweat over the song, the vocals, the arrangement, and the mix. But at least you’ll have an audience, and believe me, that is worth its weight in gold!

Artist News

Michael John Horneman

August 25, 2014
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The release of Michael John Horneman’s debut single ‘What We’ve Found’ produced by Musik and Film Production Team,  marks the beginning of a fresh new direction as a country artist.  MJH has spent the last 3 years writing and playing shows along the East Coast of Australia in “map dot” pubs and local venues, writing heart felt songs about life and love. Written from a musician’s perspective, the hard work and dedication to inspiring people through music brings forth his debut release which is all about loving where you live, and living out what you love.

The single is now released to worldwide radio by Musik Radio Promotions and is rapidly attracting a following of stations around the globe.

Following on from the release of “What We’ve Found” Michael will be continuing to spend the rest of 2014 in the studio writing and recording songs that will take his music to new heights, looking forward to Tamworth in 2015, Michael plans for more gigs and tours as the year goes on.

Artist News

How Do You As An Indie Artist Make A Good Living From Your Music

April 7, 2014
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Do you have a million dollars? Most likely the answer is “no”. Are you trying to make it on mainstream US radio and promote to mediabase stations and hit the top 40? If you don’t have a million dollars to invest then you’re wasting your time. But you can make a good living from your music.

By wanting to make a living out of your music you have decided to go into business for yourself. That’s right, you have now attached the word business to your music. Any smart business person will have a business plan.

STEP ONE:    First thing you need is a good song. One that everyone can relate to and has a memorable  melody and a good hook line.

STEP TWO:   A good recording and production is everything. Radio compresses the file and if you record  it on a computer at home, that 24 bit is now 16 bit and after radio compresses it, it’s 6 to 8 bit. Do yourself a favor- go to a professional recording studio with a track record. Record on great equipment and use a skilled engineer / producer to help mix and master.

STEP THREE:  Distribution. We are not a fan of digital distribution. We used to be before deals were made to stream music practically for free. It costs you money to create it- why give it away for free? As an alternative,  manufacture cd’s and vinyl with some great artwork. Place them on your website for sale and sell them at your performances.

STEP FOUR:   All business has to advertise or no one would know they exist and would not have any business. The same goes for you being an artist. You may have the best music in the world, but unless you advertise no one will know you exist. In this case your advertising budget includes going to radio, which is still the most viable way to get heard and to be able to tour. Hopefully you will do your investigation and choose a good radio promoter. One that goes to FM stations in all markets all over the world – not just a few stations in the US. It’s a big world out there.  This is your best chance with a limited budget to make the most of your advertising dollars. We say, FM stations, because these stations always have venues that advertise with them.

STEP FIVE:   Once your radio promotion has began, you contact the stations that are playing you and thank them. You offer them radio liners, radio interviews and most importantly, offer to send them a dozen promo give- away cds. Radio likes to offer their listening audience give- aways. To give your cds away, they play you more, mention who you are more and increase your exposure. Once you have done this you are that radio stations friend. So ask the stations that are playing you who their advertising venues are. Get their contact information. Call, email those venues. Tell them you are playing on xyz radio station in their town and want to come to their town to perform. Let the radio stations know you are going to do this and they will back you because if the venue hires you the venue will hire them to advertise the performance. This will get you even more exposure on that radio station. Radio will love you because they got the venues advertising dollars because of you. You get a performance date that is well advertised and a radio station that is playing your music and supporting you. Most likely when you go to perform you will have a full house of people who came to see you. You will sell merchandise, gain fans and if you do a good performance be asked to come back again. Everyone wins.

Odds are  you will not become a superstar overnight but it will build your business. It will most likely take 3 or 4 single releases. It is a lot of hard work, but it gives you the possibility of building  a business off which you can make a comfortable living.

 

Indie Artist Help Radio Promotion

How To Know You Are Getting Radio Airplay

March 21, 2014
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We are asked all the time “How do I know my song is getting played” and how many times did they spin it”, with a campaign through Musik Radio Promotions. We have been promoting artists globally and know that if the station downloads your music you are being played. We have years of data to back this up. We have literally had artists show up on playlists and charts 2 years after we have sent out a radio campaign.

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Artist News

Jamaican artist, Akua Kamua, released by Musik Radio Promotions

February 14, 2014
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Akua Kamua is living the Jamaican dream of making music for the world to hear and enjoy. Kamua  has been released to the world by Musik Radio Promotions and is enjoying a welcoming audience to three of the seven tracks on his new EP, ‘My Island Darling‘.

Clocking in at 7 songs of high quality, the new EP from Akau Kamau is a release that is formed around the themes of Jamaican and African traditions and, in the artist’s words, ‘Ancestral Reverence’.

Kamua states, “The inspiration for the theme came about as a way to respect our heritage. My music is both aural and cerebral. I attempt to create songs which speak for themselves, however as is the case with instrumental music, the tempo, instrumentation is used to convey this message”.

Formed on the belief that generally our ancestors exist around us in the spiritual realm, these songs are designed as a tribute to the sacrifices that they made, in order for us all to have the opportunities that we now enjoy.

Operating on several levels, the seven songs on the EP are each written with a message in mind, allowing each listener to develop their own appreciation and interpretation for each song even more so if the sleeve notes have been read and understood. It makes for a different experience for each listener, especially if they are aware of the undercurrent for each song.

It’s an innovative approach, and impressive from an artist who wrote, recorded and produced the tracks all under his own steam. With a search now running to expand the band and take the project forward, this is a promising time for Akua Kamau.

Musik Radio Promotions is happy to be a part of this “promising time”.

 

 

Artist News

Steve Roach and Little Rain release new single, Darkness, with Musik Radio Promotions

February 7, 2014
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Rootsy rockn’roll, tinged with blues & alt-country, from Australia, Little Rain pulls you into the emotion, pathos & life of Steve Roach’s songs brought to life by Australia’s fiddle legend Marcy Taylor, great guitar licks & Steve’s evocative vocals. Guitarist Adam Roach on lead guitar is one of the best players to come out of Melbourne. Multi instrumentalist Christopher Sprake plays guitar, keys , percussion and drums. Journeyman bassist Mark Nolasco and talented and eclectic drummer Matt Laing keep it all in a line, with  Richard De Kleyn on Piano. Keeping it in the family is Ebony Roach, Steve Roach’s daughter,  and  Kristy Mellish, his sister.  Sarah Clarke, a regular face on television and stage rounds out the threesome on backing vocals.

Little Rain has just released their second album A Long Time Coming following the successful The Revelation, which saw the band get signed to USA record company Musik and Film Records.

Musik Radio Promotions has recently released the singles, Darkness and Salvation, to worldwide radio.  The response has been enormous, with the largest radio network in world immediately picking up the band for airplay, The BBC.

Playing an eclectic mix of Rock, Alt-Country, Blues, Folk and Americana, Steve Roach and Little Rain always make you feel you’re hearing something new, but familiar at the same time. Soulful, gutsy, Rockn’roll.

 

Artist News

Why cant I get my music on the mainstream radio in the US?

January 30, 2014
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According to All Indie Magazine, “You can, but it costs a lot of money to do so. Radio campaigns range differently in price depending on the size of the region and how large a network you want to market in. If you want to market to radio stations in the major metropolitan areas, then get ready to cough up in upwards of $250,000 per campaign. If you’re doing your own promotion, be prepared to be ignored and get your CD’s tossed in the garbage. A station manager or program director gets upwards of 20 to 100 CD’s per day. By email, they are unsolicited by hundreds of indie labels and do-it-yourself artists. Guess who’s emails and appointments they’re going to accept? Not yours unless you’re a rep from the “Big 3″ (Universal Music Group, Sony Music Entertainment, Warner Music Group) or one of the smaller major labels including Columbia Records, RCA Records, and Epic Records. Priority goes down from there to the next highest labels in the chain.”
CEO Stephen Wrench of Musik and Film states,  “there is good news – its a big world and radio exists outside the of the United States. Radio in other countries are very receptive to playing good Indie Artists music. The BBC is the largest radio network in the world and Musik Radio Promotions services 104 countries and over 170,000+ stations. We can get your music heard!!!”
 
For more useful tips please Click Here or visit www.allindiemagazine.net
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