We get artists all the time wanting to know how do I make a living in music. You have heard the expression there is more than one way to “skin a cat”.
Read moreWhat Is The Single Biggest Avenue for the Music Industry?
92 % of the listening public are tuned into some form of radio, whether it be AM/FM, satellite or online. Apart from the mass exposure radio can bring to you, there are a few other undeniable reasons why radio is in high demand for artists.
Read moreKing Errisson’s One Love Shines, on top 10 Euro Charts
King Errisson has worked with some of the greatest names in the industry from Marvin Gaye to Diana Ross, The Temptations to Smokey Robinson, Michael Jackson and the Jackson Five to Herb Alpert, from Barbra Streisand to Barry White and The Carpenters. He was also a permanent fixture of Neil Diamond’s touring band from 1976 onwards.
Read moreIs Your Career Ready For A Manager?
Pay peanuts you get elephants. You have to give your manager the tools to work with because “just being good isn’t good enough”.
Read moreCan You Make a Living From Music Just Because You’re Good?
The fact is, unless you have a million or more dollars to pump into your musical career you will more than likely never be a household name. Look it up. Macklemore spent about 10 million to launch his career.
Read moreAre numbers more important than talent? Musik and Film Promotions Has the Answer
Before the digital age, record labels and Industry professionals cared about talent. In these days of digital, however, it takes both talent and numbers. IThe numbers I am referring to are YouTube, Vimeo, Soundcloud and Spotify plays – plus followers onTwitter, Facebook and a plethora of other social media outlets.
Read more3 Rules that will make your recording stand out from the crowd!
I have been in the studio with many famous artists and many Indie artists. All have the tendency to make the same mistakes. Do you listen to the top 40 radio tracks and wonder “why can’t my record sound as good as this”? In my experience there are some common mistakes that you can control and make your record sound great.
Read moreWhat Social Media and Radio Play Has To Do With Record Sales
Musik Radio Promotions was ahead of the curve 4 years ago inventing software for radio promotions worldwide. It has grown to 250,000 stations in 180 countries. We are able to get you radio play all over the world.
Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music industry was based on a straightforward consumption model.
In this online day and age you can consume music on innumerable platforms, interact with artists and other fans, and discover or share your music with the click of a button. Last year alone, more than 3 billion fans played over 60 billion songs on various online music platforms. The ability to track and catalog all of this activity has evolved only in the last few years and begs the question: does this social media activity actually lead to album or track sales? Which of the countless networks actually matter? Radio spins have long been considered the industry standard for predicting sales, and with good reason, but is that still the case? By combining radio and iTunes sales data for thousands of artists with social media data from all the major networks, from Facebook to YouTube, to Twitter and Last.fm, we found good reason for why the industry should pay attention to the rest of the numbers.
In our analysis we focused on measuring the impact of social media on iTunes digital sales, both album and track units, initially looking at same day correlations between social media metrics and sales across all artists. This first-pass overview of the data confirmed suspicions that social media numbers did indeed correlate to sales; certain metrics even more so than radio spins. A particularly interesting phenomenon we discovered here, is that there is a difference in the metrics that are relevant to track sales versus album sales.
Knowledge to Navigate the Modern Music Industry: but still, As expected, radio had a strong relationship to single sales. Contact us to get your single out to 250,000 stations/180 countries.
What’s holding artists back from getting signed to a label or publisher?
If you are to remain a Indie artist you need to act as your own label and do the things a label does. Musik Radio Promotions can get your music out to the world in 180 countries. Musik and Film can distribute your music worldwide via Sony. Contact us today and see how we can help get you heard.
Read moreHow Signing A Major Record Deal Nearly Destroyed My Music Career by Terra Naomi
The most important thing is to stay true to who you are, no matter which path you choose. It’s such a cliché, but I cannot stress it enough. Put in the work to become the very best version of yourself, and create the music that moves you. Because if it moves you, chances are it will move someone else. We no longer need millions of fans to create a meaningful career in music, as long as we’re smart about the steps we take.
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