Can artists break through and truly make it big? It was radio airplay that broke them and got artists social media and streaming numbers that propelled them to stardom. The articles are countless that radio is the surefire way for a musician to make it in today’s market.
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Radio play remains crucial to the success of any musician who seeks out that kind of fame and lasting recognition.
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Musik and Film has been involved with artist management of some of the biggest artists in the world. But it’s a different game out there now.
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If you want to effectively promote your music, radio promotion is still the best way to reach a broad audience, increase your fan base, and improve the results of your touring campaigns. Here are three reasons why you need radio promotion for successful music promotion.
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We get artists all the time wanting to know how do I make a living in music. You have heard the expression there is more than one way to “skin a cat”.
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92 % of the listening public are tuned into some form of radio, whether it be AM/FM, satellite or online. Apart from the mass exposure radio can bring to you, there are a few other undeniable reasons why radio is in high demand for artists.
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King Errisson has worked with some of the greatest names in the industry from Marvin Gaye to Diana Ross, The Temptations to Smokey Robinson, Michael Jackson and the Jackson Five to Herb Alpert, from Barbra Streisand to Barry White and The Carpenters. He was also a permanent fixture of Neil Diamond’s touring band from 1976 onwards.
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Pay peanuts you get elephants. You have to give your manager the tools to work with because “just being good isn’t good enough”.
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The fact is, unless you have a million or more dollars to pump into your musical career you will more than likely never be a household name. Look it up. Macklemore spent about 10 million to launch his career.
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Before the digital age, record labels and Industry professionals cared about talent. In these days of digital, however, it takes both talent and numbers. IThe numbers I am referring to are YouTube, Vimeo, Soundcloud and Spotify plays – plus followers onTwitter, Facebook and a plethora of other social media outlets.
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