The 26th November 2012 sees the release of the new CD from Never A Hero titled Bleed Between The Lies.

Alteria Motives Ezine got a hold of the new album, so what did we think?  Read on and you will see.

Read Between The Lines is a short track to start the album off.  It starts with elements of an 8-bit game then goes full into the metal mayhem we know of as Never A Hero.  If this is the start then I cannot wait for the rest of it? Burning Skies is the next offering, electronic sounds mixed with very catchy guitar riffs.  The bass is amazing and the drums thundering in parts.  The vocals are brutal and melodic at the same time.  The mix of electronic and metal in one is perfect.  Roses Are Dead hits you with hints of amazing British metal, this really is well thought out music.  This is nothing short of perfect and a delight on your ears.  This is proving to be the album that may define Never A Hero.  Usually on an album you may find a couple of really amazing tracks but I must say everything I have heard so far is epic.  The Call is yet another track that there are elements fused together to make that distinctive Never A Hero sound.  The Call starts mellow then goes into full on heavy metal while carrying  the melodic riffs and vocals.  All the way through this album so far you can hear the hard work Never A Hero have put in, but also they are really showing the quality musicians that they are.  I review a lot of albums, yes you find good and bad albums.  But Bleed Between The Lies is neither good nor bad, it surpasses good.  This album is a metal masterpiece which shows the sheer raw talent that Never A Hero has. Pianos and what is becoming quite a signature for Never A Hero, that stunning guitar work. Screams Of Silence is a track that will leave your head moving in time and also amazed at how good the track is.  I am often asked what is my favourite track on an album is and for this album I cannot honestly say.  Every track is a well-crafted metal masterpiece to which I am mightily impressed with.

OK so stop doing this now, you cannot possibly get better can you?  Um yes, Days Of Patience is just perfect.  It plays with your ear drums.  Days Of Patience is a lighter track and vocally and musically is just nothing non than perfect.  I LOVE THIS ALBUM.  Mellow with a LOAD of meaning that you can truly feel in the music.  This is amazing, it really takes accomplished
musicians to create something this beautiful and moving but that is exactly what Never A Hero are.  Vogue has a more urban metal feel to it in the vocals, but yet at the same it’s that catchy melodic brutal Never A Hero sound. Between is between the rest of the album and marks half way on this journey into a perfect world that has been created so far.  It again is very calm and so beautiful. Untouchable seems to rewind a bit of Between which then goes into a serene piano piece, then you get blasted into brutality before you know it.  I notice the amazing drum work here as well as the guitars.  In some aspects the vocals are a little cheeky.  Teeming with so many acoustic elements thrown into the metal boiling pot.  The female accompanying vocals Untouchable are both provocative and soft, they really provide the perfect accompaniment to Phrixus on this track.  Dreamcatcher is another track with the female vocals as a backing on this track.  Again this is a very well thought track.  There is no other way to describe the sound on this album as Never a
Hero, there is nothing like it I have ever heard.    Every track I am amazed but yet not surprised how good the tracks are.
Hollow starts with a great electronic start which breaks into sheers perfection personified in guitars, bass, drums, synths and vocals.
Sunbeam is really another one of those tracks that hits your ears and also your heart.  The words have meaning and the music is genius. Stalked, OK this is really not fair now.  How many times can I say amazing and perfect before you start to get bored, but there is nothing else I can say as that is what this album.  Every track is perfect in quality, I know now why Never A Hero were so excited about this album as it is sheer amazing.
Bleed Between The Lies is the title track and the crescendo of Never A Hero’s new album and it really does leave you wanting more.  What a stunning album this has been, oh my god.  I don’t believe that I have ever used amazing, perfect, melodic and brutal so many times in a review EVER.  If this album was a piece of art, which it is, it would hang in the Louvre alongside the Mona Lisa and live on long after the band are gone.  I have never heard an album like this and neither will you.  It’s one of those albums that you will never be able to put down and it will remain your favourite album forever.  It has so many aspects to it from really well played guitars, thundering drums which keep the perfect beat, amazing bass tones, electronic and acoustic pieces that fit in certain songs and the vocals that could only be sung by Phrixus and no one else.  I have never heard a band that is so well together.  Never A Hero are a perfect fit.  THIS ALBUM IS A MUST BUY.
All details of this truly spectacular album can be found on Never A Hero’s website
http://www.neverahero.net/
Watch the official video for Burning Skies on YouTube here
http://www.youtube.com/watch?v=usHvuhwim_Y
You can also see the exclusive video interview that Never A Hero did for Alteria Motives Ezine
here

Written by Phlis

Nicole Taylor, with almost 2000 fans and nearly 7000 views is causing quite the stir on Reverbnation.  Working with Musik Radio Promotions she has  hit the 500 station mark including syndications!  Nicole also utilizes our Media Specialites Promotions campaign to get her noticed and to gain fan following and increase record sales!  Congratulations Nicole!  The team at Musik and Film are delighted with your success and look forward to achieving so much more in the future!  Follow Nicole Taylor at:  Facebook or Twitter or Reverbnation!

By Milliea Taylor McKinney

In the ever changing world of merry-go-round ups and downs in the music industry, you will often find many artists living in the world of yesteryear. These are known in the industry as the wannabes that “never are,” because they fail to accept the fact music and the industry has changed.

Hello, I am Milliea Taylor McKinney, professional award-winning songwriter and music professional entrepreneur. Having been in the industry for many years, I have seen and worked directly with successful Grammy, Multi-Platinum labeled artists. I have also worked with professional award-winning promoters, tour managers, and CEOs of record labels who have struggled with the most important aspect of the music industry – staying fresh, current, in demand, and in the news.

Serving in every facet of the industry, I am here to personally tell you the facts about music and what to expect while you journey on the ride of your life, IF you have what it takes to be among the true professionals in the music industry.

Filtering your every move and keeping your fans well informed is a vital part of solidifying your foundation as you build a career and a stage on which to perform.

Musik and Film recognizes the needs of artists and are here to lend their experience, knowledge, and guidance as many of us have traveled and learned from the best in the industry.  So you the artist can stay ahead of the music industry and be more than prepared when and should you get that 15 minutes of fame.

When the curtains rise and you stand on the stage, you have less than two minutes to grab your audience and win them over. In reality you have even less time to impress someone in the industry that may have the ability to open a door for your career.

You get very few chances, if any, in this industry, so make them count!

No longer will you find record labels that give you the red carpet treatment, pick up your tab, and fulfill your every desire in order to acquire your signature on a record contract. Those days are long gone. If you are a serious artist that believes in your talent then you must invest in yourself and in your career – not much different than going to college for a degree to secure your future.

Today you must secure your future in the music business by investing in the necessities for success in the industry that will build your reputation and increase exposure. You will undoubtedly need to show off your talent to reap the rewards of fame, fortune, and accomplishment.

The music industry is very competitive and takes no favorites – only the very best. Success is evident in a popular artist with a large fanbase and high ticket sales. If you can accomplish this, you will reap the rewards of music opportunity.

So you want to be a rock star, but do you have what it takes? And are you willing to pay the price?

If your answer is “yes” then get pumped. And get ready to make music that not only sounds good but sells even better. In doing so you will find that you are more likely to be received by those in the industry, and you will be taken more seriously by those that truly matter and can make a difference in determining your success. If you have the essential resources in promoting your name and your artistry, you can achieve your goals.

So put on your seat belt and get ready for the ride of a lifetime where bright lights, music, and fast-paced adventure opens the door to opportunity and experience as you live, learn, and experience music in the fast lane.

Not everyone has what it takes. But know this: There are many extremely gifted and talented artists out there, but talent is only half the climb. The other half results from your investment in yourself and your goals.

The Indie artist today can  know that  the staff at Musik and Film are more than prepared and willing to help you achieve the recognition you deserve in being the next rising star.

 
Musik and Film and its associated labels Cinderella, Out of the Box, and Musik and Film Records have been proactive in changing with the times in the world of music. We have the best distribution obtainable on the planet through Sony and Universal. We have developed our own radio software for digital delivery to thousands of radio stations all over the world. We have our own in house publicist with a proven 30-year track record. We can get your music heard. But it is now up to the Indie artist to bear those costs associated with publicity and promotion. Industry experts agree:

MediaShift’s Jason Feinberg writes, “The bank is broken, and until investing in an artist’s career is proven to be a profitable endeavor, it will be difficult for any artist to find a benefactor to fund the labor necessary to push an artist beyond their sphere of friends and into a larger network.”

Steve Guttenberg of CNET says, “The big labels are signing fewer and fewer new bands, and I’m predicting that by 2012 they’ll exist just to license their back catalogs. There will just be a smattering of small to midsize Indie labels; established artists will roll their own and self-promote their music.”

All About Jazz’s B.J. Jansen poetically states, “We all realize that the traditional record label model is as obsolete as a typewriter.”

Whether we like it or not, the days of a record label offering to pay for an Indie artist’s development and promotion are over, but please don’t take our word for it, we have done our research – we encourage you – the artist- to do yours as well.

 
A dose of saracasm, realism, cynicism and a lotta’ Rock n’ Roll. Stephen Wrench featuring guests from Lynyrd Skynyrd.