The biggest problem independent artists’ face is obscurity. You can have extraordinary songs, but if nobody is listening
to them you will never achieve major success. It’s more than just having a great product or a catchy tune, you need to
promote your brand. People need to get to know you, and they need to be inspired by you. As an artist, you need to
connect with your audience in a personal way.
The good news is we are living in amazing times where technology has made this process so much easier than in the
past. The barriers to entry have been lowered so that you don’t have to rely on a producer or a major label to reach an

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