Matthew Schultz’s 10th release with Musik Radio Promotions is creating yet another sensation around the globe with singe, “Go”.
Matthew is a multi-instrumentalist, producer, singer and performer who started out playing in Chris Daughtry’s first band. He has been a staple in the entertainment industry appearing in several films and featured on the Real Housewives of New Jersey. He has already made a strong impact on the music industry with his previous releases.
Last year, 2018, saw a plethora of successful releases for Matthew Schultz. In January, he released the single Promise For Keeps, following up with a version featuring Jamaican reggae singer Gyptian and an Electric Bodega remix in the following months.
That remix has accumulated a million plays on Spotify and the track became part of a viral craze on Instagram (#promiseforkeeps), featuring some of the biggest stars from NBC hit show World of Dance. Also hugely popular was another single, All Night Long, featuring Gyptian and Rico Tayla and Somewhere Far, which has racked up an enormous 6 million streams since its release last August. Somewhere Far was picked up by some of Spotify’s biggest playlists including Chill Hits, Brand New Chill, Pop Relax, Wochenende, and No Stress. Somewhere Far also made Viral 50 in 8 Countries.
Pop music may be predominantly a young person’s scene but that doesn’t mean that the market will put up with a lower standard product than any other genre. Far from it, if you want to keep the pop dollar on side as the teen fan grows into a more discerning music aficionado then you need to deliver songs which offer both immediacy and sparkle but are well wrought and sophisticated. Throw away songs may be great for the quick buck but such songs are obviously not built to endure. The clue is after all in the name…throw away.
There is nothing throw away about Matthew Schultz sunshine single Go, not only does it tick all the right boxes to pick up the younger element, it also has enough sass and spine to snare a more mature audience too. And that’s the trick isn’t, broad appeal? If pop is about escapism, good times and fun then Go could almost be the modern template that the young blissed out pop-dance artist should use as a guide. It grooves, pops and struts with confidence and effortless cool, but it is cocooned in a hazy, drifting ambience that soften the edges and pitches it somewhere between a dance floor groover and an after-party chiller.
Go is set to become a favourite of modern club culture, it is as simple as that. It delivers all the sonic goods, all the expectation and cool vibes that a club classic needs, but it does so on its own terms. Starting with blissed-out synths that set a mellow mood, Matthew’s distinctive lead vocals soon take centre stage. Musically, it feels like both a continuation and progression from his previous releases with elements of reggae, dancehall and EDM all fusing together into a seamless whole. It doesn’t pander to the audience, instead taking familiar sounds, deconstructing them and cleverly putting them back together in new and interesting ways.
For those reasons it will easily become an enduring fixture on the dance circuit, one brimming with a longevity that will prevail long after the dance by numbers tunes have been dropped into the musical landfill site of history.
Review by: Dave Franklin