I have been in the studio with many famous artists and many Indie artists. All have the tendency to make the same mistakes. Do you listen to the top 40 radio tracks and wonder “why can’t my record sound as good as this”? In my experience there are some common mistakes that you can control and make your record sound great.
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Musik Radio Promotions was ahead of the curve 4 years ago inventing software for radio promotions worldwide. It has grown to 250,000 stations in 180 countries. We are able to get you radio play all over the world.
Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music industry was based on a straightforward consumption model.
In this online day and age you can consume music on innumerable platforms, interact with artists and other fans, and discover or share your music with the click of a button. Last year alone, more than 3 billion fans played over 60 billion songs on various online music platforms. The ability to track and catalog all of this activity has evolved only in the last few years and begs the question: does this social media activity actually lead to album or track sales? Which of the countless networks actually matter? Radio spins have long been considered the industry standard for predicting sales, and with good reason, but is that still the case? By combining radio and iTunes sales data for thousands of artists with social media data from all the major networks, from Facebook to YouTube, to Twitter and Last.fm, we found good reason for why the industry should pay attention to the rest of the numbers.
In our analysis we focused on measuring the impact of social media on iTunes digital sales, both album and track units, initially looking at same day correlations between social media metrics and sales across all artists. This first-pass overview of the data confirmed suspicions that social media numbers did indeed correlate to sales; certain metrics even more so than radio spins. A particularly interesting phenomenon we discovered here, is that there is a difference in the metrics that are relevant to track sales versus album sales.
Knowledge to Navigate the Modern Music Industry: but still, As expected, radio had a strong relationship to single sales. Contact us to get your single out to 250,000 stations/180 countries.
If you are to remain a Indie artist you need to act as your own label and do the things a label does. Musik Radio Promotions can get your music out to the world in 180 countries. Musik and Film can distribute your music worldwide via Sony. Contact us today and see how we can help get you heard.
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The most important thing is to stay true to who you are, no matter which path you choose. It’s such a cliché, but I cannot stress it enough. Put in the work to become the very best version of yourself, and create the music that moves you. Because if it moves you, chances are it will move someone else. We no longer need millions of fans to create a meaningful career in music, as long as we’re smart about the steps we take.
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An artist needs to make sure they properly code their digital content to increase their chances of getting paid appropriately for their airplay and songwriting royalties. Without proper coding, there is practically zero chance of getting paid. Here is a tutorial about how to code your MP3 files with metadata for the airplay to be tracked.
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We are asked all the time “How do I know my song is getting played” and how many times did they spin it”, with a campaign through Musik Radio Promotions. We have been promoting artists globally and know that if the station downloads your music you are being played. We have years of data to back this up. We have literally had artists show up on playlists and charts 2 years after we have sent out a radio campaign.
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