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Indie Artist Help Radio Promotion

What Social Media and Radio Play Has To Do With Record Sales

December 11, 2016
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Musik Radio Promotions was ahead of the curve 4 years ago inventing software for radio promotions worldwide.  It has grown to 250,000 stations in 180 countries.  We are able to get you radio play all over the world.

Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music industry was based on a straightforward consumption model.

In this online day and age you can consume music on innumerable platforms, interact with artists and other fans, and discover or share your music with the click of a button. Last year alone, more than 3 billion fans played over 60 billion songs on various online music platforms. The ability to track and catalog all of this activity has evolved only in the last few years and begs the question: does this social media activity actually lead to album or track sales? Which of the countless networks actually matter? Radio spins have long been considered the industry standard for predicting sales, and with good reason, but is that still the case? By combining radio and iTunes sales data for thousands of artists with social media data from all the major networks, from Facebook to YouTube, to Twitter and Last.fm, we found good reason for why the industry should pay attention to the rest of the numbers.

In our analysis we focused on measuring the impact of social media on iTunes digital sales, both album and track units, initially looking at same day correlations between social media metrics and sales across all artists. This first-pass overview of the data confirmed suspicions that social media numbers did indeed correlate to sales; certain metrics even more so than radio spins. A particularly interesting phenomenon we discovered here, is that there is a difference in the metrics that are relevant to track sales versus album sales.

 

Knowledge to Navigate the Modern Music Industry: but still, As expected, radio had a strong relationship to single sales. Contact us to get your single out to 250,000 stations/180 countries.

Indie Artist Help Radio Promotion

How Signing A Major Record Deal Nearly Destroyed My Music Career by Terra Naomi

Jey
September 10, 2015
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The most important thing is to stay true to who you are, no matter which path you choose. It’s such a cliché, but I cannot stress it enough. Put in the work to become the very best version of yourself, and create the music that moves you. Because if it moves you, chances are it will move someone else. We no longer need millions of fans to create a meaningful career in music, as long as we’re smart about the steps we take.

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Indie Artist Help Radio Promotion

How To Know You Are Getting Radio Airplay

March 21, 2014
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We are asked all the time “How do I know my song is getting played” and how many times did they spin it”, with a campaign through Musik Radio Promotions. We have been promoting artists globally and know that if the station downloads your music you are being played. We have years of data to back this up. We have literally had artists show up on playlists and charts 2 years after we have sent out a radio campaign.

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Omid Master - When I Close My Eyes Elevation Falls - What Will Be Will Be Damian Force - Where Is Your Love? iLLacrimo - Love (trapped in stone) Bleeding Rose - My Love Gold Standard LTD - Hold On Unkle Adams - At Least A Million Rhett May - Creatures of the Night Charlotte Berg - Moving Silently Terry Johnson - Knock Knock (Let Me In) Star Blazers - Don't Let It Rain DOHKE, Atsuo - Ma Dov Sei